It's a Calling

Rooted in Florida. Anchored in Faith. Crafted with Intention.

What started in 2020 as a passion project in Gainesville, FL has become a calling much greater than crochet. Now based in the heart of St. Pete Beach, The Hook Up exists to create products that speak life, stir faith, and turn everyday essentials into powerful statements of identity.

From handmade crochet beanies stitched with care, to faith-forward hats and lifestyle pieces made on demand — every item we offer is crafted or curated with purpose. We don’t follow trends; we follow the Word. That’s why we design products that reflect what matters most: your story, your faith, and your freedom to live boldly.

We're not just a brand. We're a reminder — that you were made on purpose, for a purpose.

Thank you for supporting handmade. Thank you for choosing intentional over generic. And thank you for walking this walk with us.

With gratitude,
Ta-Shun Anderson Jr.
Founder / CEO